Vanita Parti, founder of Blink, came up with the idea of eyebrow threading bars to solve her own personal needs. Desperate to get her eyebrows threaded to perfection, she struggled to find a beauty salon in London and had to travel to the outskirts to find the service. In 2004, after leaving her brand role at British Airways, she decided to launch her first eyebrow bar with one chair in Fenwick, Bond Street.
Blink’s mission has been and always will be to ‘take the pain out of beauty regimes and leave women looking and feeling fabulous’. Blink certainly touched on desperate need, women loved the quick ‘no fuss’ service and exceptional results. Queues continue to form every day at the Blink Brow Bars, and they now shape over a quarter of a million eyebrows a year.
Why Blink
Blink were the first to launch the concept of eyebrow threading bars in departments stores to allow for easy access, no fuss and a quick treatment. Only the best therapists are employed by Blink. Blink offers its own intense training programme, a trusted service and as a result have customers that return time and time again. Blink therapists live and breathe eyebrows and are true experts on how to get the best out of your eyebrows to enhance your facial features.
Vanita Parti Press Articles
Heroines For Hard Times
- You Magazine January 2011
Truth and Beauty
- ES Magazine May 2010
Eye Opener
- Psychologies Magazine January 2010
Eyebrow Bars Caught Popular Mood in a Blink
- Sunday Times January 2010
Feel free to view other Blink Press Articles here.
Blink – Winner of the CEW Beauty Achievement Award 2009