About blinkbrowbar

The Story

Vanita Parti, founder of blinkbrowbar, received MBE Honours 2015 for services to the Beauty Industry and Charity work in India.

The pioneer of the walk-in brow bar, Vanita is largely responsible for bringing the ancient Indian technique of threading into the 21st century.


After resigning from her marketing position at a global airline, she single handedly launched the first ever UK walk-in brow bar in 2004. Fast forward 12 years and blinkbrowbar has over 25 walk in bars in the UK and another opening in SAKS New York this year, as well as an award winning line up of beauty products.

MBE Press

“Whilst struggling to find a decent place to go without an appointment to have my brows groomed, I first had that lightbulb moment and spotted the gap in the market for a quick walk-in, pain-free brow service. Coming from an Indian heritage, threading was the norm in my family and it was a skill that women have been practicing for centuries in the eastern world.

Quick, precise, clean and holding the ability to create seamless results, I knew that the time-starved modern woman would love the results and flexibility that my concept would offer.”

My mission was to offer a beauty essential for everyone; We set out to change the way people think about their eyebrows by offering a super quick, drop-in service with the same process used by the popular drop-in nail bar”.

To kick-start blinkbrowbar’s domination, Vanita took on some of the most famous, established and conventional department stores in the UK and convinced them to embrace the wonderful world of threading that has now become blinkbrowbar’s trademark treatment.

Vogue India 1

It wasn’t long before British Vogue was tipping blinkbrowbar as the next big thing and today the brand can be found in leading stores including Selfridges, Harvey Nichols, Topshop, John Lewis and SpaceNK. blinkbrowbar retained many loyal devotees who make regular visits to get their brows dealt with by super consummate therapists, with a sharp eye for precision and an excellent understanding and consideration on what beauty trends are current.

 Read more press articles HERE 

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  • Vanita Parti-MBE Honours 2015 for services to the Beauty Industry and Charity work in India
  • English Asian Awards Entrepreneur of the Year 2013
  • Cosmetic Women’s Awards Members Achievers Award 2009
  • CEW Achiever of the Year
  • Runner Up Asian Women Awards
  • Harpers Bazaar Best Brow Bar 2014
  • bbrowbar Brow Pencil Harpers Best Beauty Buy 2008
  • bbrowbar Brow Gel Harpers best Brow Gel 2013
  • bbrowbar Brow Definer Tatler Best Brow Product 2016

In addition to her successful achievements, Vanita works closely with the Butterflies Charity in India,  to support night shelters in India which help provide protection and education to street children in New Delhi, India. For more information please see here