In the Press
Best Brow Bar. Blink threading. A good brow shape acts like a mini Botox, and these almost-nationwide bars thread, trim and tint brows beautifully
Harpers Bazaar, 2008
The most sought after eyebrow-shapers in town have always had waiting lists - until now. Taking its cue from the in-store nail bar trend, Blink is a no-appointment necessary pit stop for those wanting immaculate facial topiary in just 10 minutes. The result is a smooth and perfectly shaped pair of brows.
Instyle Magazine, April 2005, The Expert
Vanita Parti, founder of Blink Eyebrow Bars - a revolution in brow shaping - believes brows are an essential facial feature, and like nails, need constant care and attention. She also uses the ever-popular ancient Indian threading technique and, with a walk-in service, this is the chicest and easiest way to get fabulous brows in no time.
Glamour, Feb 2006
Clinique Blinks into Fall Are your eyebrows looking drop-dead gorgeous best? They should be. And they will be after a stop at the Clinique counter at Selfridges on Oxford Street next week.
That's where the senior threader from Blink, the pioneer of brow bars in London, will be transforming eyebrows into perfectly defined beauties. The ancient art of threading is fast becoming the preferred method of eyebrow hair removal. Try it once and you're a convert for life.
Daily Candy, August 2005
Eyebrows are vital in balancing your facial features', explains Vanita Parti from Blink, 'overplucking is like a bad haircut'. Get an eyebrow pencil and draw where you want your eyebrows to grow, then tweeze the stray hairs from around this parameter.
Marie Claire, Sept 2005
If you live in London, Fenwick of New Bond Street, has a great innovation - a brow bar on the ground floor. You can walk in without an appointment and get your eyebrows fixed with the oh-so-fashionable threading technique.
Lucia Van Der Post, The Telegraph
What should you do if you feel your eyes need more definition? Head for Fenwick's London store. The Bond Street outlet has just opened an Eyebrow Bar, offering threading appointments with eye specialists Blink.
The Telegraph, Nov 2004
Blink is a fabulous new beauty bar at Fenwick that's dedicated to eyebrows. It offers a speedy drop-in service for threading, tinting and shaping.
Evening Standard, Nov 2004
Keep brows thick at the front and remove a couple of hairs in the middle to give them a sexy arch', says Vanita Parti of Blink, who tends to the brows of Laura Bailey and Leila Rouass.
Evening Standard, June 2005
I keep my eyebrows in shape by threading at the Blink Brow Bar in Harvey Nichols.
Louise Rednapp, Evening Standard, June 2007
I keep my eyebrows in shape by threading, every couple of months, at Blink in Harvey Nichols
. Keely Hawes, Evening Standard, May 2008
What's so nice about Blink - apart from the fact that they're good, affordable and do a wonderful head massage - is that they are bringing a hithero specialist practice to the general public. If they have their own way soon there won't be a badly plucked brow in the land.
Sarah Vine, Saturday Times Magazine, Jan 2007
Get your eyebrows dealt with in super-quick time by consummate professionals with a sharp eye for precision.
Score: 41/2 out of 5, Sarah Vine, Saturday Times Magazine, June 2007
According to Vanita Parti, her team tidys 500 sets of brows a day across the capital
Helen Brown, Saturday Times Style Magazine, August 2007
I'm a huge fan of eyebrow threading but can it be done on the upper lip? 'Threading is better than waxing for this area', says Vanita Parti founder of the Blink brow bars, because it gets the finest of hair out - all by the root and the skin isin't pulled. It is much cleaner than waxing and thread thread can get into all the nooks and crannies that waxing can't. Waxing pulls off the first layer of your skin and can encourage wrinkles.
Hannah Pool, The Guardian May 2006
Nail bars are over. I have seen the future and it is the browbar. Blink's brow bar is one such set up. Says company founder Vanita Parti 'I think that customers love the fact that it's walk in, especially as threading is so difficult to come by in London.
Hannah Pool, The Guardian April 2005
The new eyebrow bar in Fenwick, Blink, offers a new eyebrow threading and tinting service.
Vogue, April 2005
Blink Eyebrow Pencil in Indian Chocolate.
Vogue, June 2007
Make regular appointments for precisions speed eyebrow threading.
Vogue, July 2007
Bethan Cole reveals the top 10 make-up items that you can't be without this winter. This one, by Blink, the brow expert in London, has a taupe-hued pencil at one end to fill brows at one end and a brush to smooth unruly hairs at the other. A easy way to get natural brows that hint at the catwalk look.
Sunday Times, September 2006
For those who haven't yet experienced the wonder of threading, it's an ancient Indian technique for lightning-fast and relatively painless hair removal. No chemicals or waxes are used - just a simple length of thread that is twisted so it scythes up and down, removing even the shortest and finest of hairs.
Time Out, 2007
Winner of the Harpers Bazaar 50 best beauty buys.
Harpers Bazaar, 2007
Blink Eyebrow Bar offers the first walk-in service for eyebrow threading - our favourite way to deal with unruly brows.
Harpers Bazaar, June 2006
Blink's increasing list of devotees, including demanding beauty editors love tis simple service and last minute availability.
Harpers Bazaar, Feb 2007
50 of the best products and services 'The brilliant one-stop shop for brows. Blink specialises in fast and precise brow trimming and shaping - nothing beats it for a totally groomed finish.
Harpers Bazaar Oct 2007
Threading is by far the most painless and efficient way of shaping eyebrows. Properly done, it's swift, much less painful than plucking and far less dangerous than waxing and you get a clear, sharp line. The level of skill is very high, since the ladies at Blink mostly come from India.
Sarah Vine, Saturday Times Jan 2007
What's so nice about Blink - apart from the fact that they're good, affordable and they do wonderful head massage - is that they're bringing a hitherto specialist practice to the general public.
I've never seen my eyebrows look so immaculate. The cotton follows the exact shape of your eyebrows perfectly.
Elle March 2006
A good arch acts as an instant face-lift, opening up your features. Elle loves the threading method at Blink.
Elle Dec 2006