Blink London Launch Exclusively at Henri Bendel

Blink, the revolutionaries of the walk-in brow bar and largely responsible for bringing the ancient technique of threading into the 21st century is launching its first ever US brow bar and bringing their award winning line up of products and services to New York’s Henri Bendel Fifth Avenue store in the form of Blink London.

The brainchild of Vanita Parti, Blink was started in London in 2004 after she saw a gap in the market for a quick walk in, pain-free brow service for women (and men) on the go. Cue the ancient Indian skill that women have been practising for centuries for picture perfect brows: threading. An art passed down through generations, threading is known for its speed, precision, cleanliness and durability. Blink’s increasing list of devotees, including beauty directors, red carpet regulars and top industry professionals, love its brow and lash specific product line up, exclusive service and walk-in availability. To kick-start Blink’s brow domination, Vanita took on some of the most famous, established and conventional department stores in the UK and convinced them to take on this slightly outré beauty treatment of threading that became Blink’s trademark. It wasn’t long before British Vogue was tipping Blink as the next big thing and today they can be found in leading British stores including Selfridges, Harvey Nichols and SpaceNK; with many loyal devotees making regular visits to get their brows dealt with by super consummate professionals with a sharp eye for precision.

Blink have done for brows what walk-in nail bars have done for manicures; Blink has cleverly made the art of brow sculpting and grooming accessible to everyone, regardless of which therapist one sees and how much time they have. Blink has built it’s impeccable reputation on its unwavering ability to guaranteed perfect brows and lashes on every visit. June 2011 will see Blink London, its first U.S. location in Henri Bendel, New York. With the expertise of two highly trained Blink therapists and no need to make an appointment, customers will be able to experience the full range of Blink products, the infamous threading treatment and personal consultations, all available seven days a week.

Try it once and you’re Blinked for life.